Strategic Membership Solutions

A short article this month. As many of you know I have been presenting across the whole of Australia and have been short of time. I have however put together 10 tips of do’s and don’ts...

I am often told it is not possible for “us” to win sponsorship because "we" are too small and cannot offer anything of value to our sponsors. And it never fails to make me...

During recessionary times sponsors get more picky about who they will sponsor. If you would like to gain and retain your sponsors you need to ensure you are one of the few who keep those dollars...

If you are seeking sponsorship keep in mind that position is everything. A lesser placed sponsor will not enhance your organisation or your event. You are known by the company you keep. So when...

The best route to approach a sponsor depends on a number of factors - including which channel you can most effectively state your case through. Some people are very effective in a face-to-face...

While there is no one size fits all for designing a sponsorship prospectus, the following is a simple, yet effective, template that you can use as a place to start. Each sponsorship proposal should...

The George P Johnson Research Company has recently released research to show that companies are now ranging sponsorship of live events as the top way to promote their products… Events...

Sponsorship is not about donations. If you are looking for a donation - ask for it. If you are looking for sponsorship then it is important to understand that successful sponsorships are about...

Australian and New Zealand sponsorship seekers can benefit from the European experience and a globalised market. Europe consists of 18 different countries and each one is not big enough itself to act...

When done well sponsorship represents a huge opportunity to boost the sustainability of an organisation. However the majority of people offering sponsorship are missing out on fairly straightforward...

WOW! Just how many people have never been in a recession before? Take it from someone who has seen a few recessions … now is the best time to increase your revenue and membership numbers....