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Mystery Shopping - Not for Profit Style

What is Mystery Shopping? Mystery shopping is when an “independent and unknown person” experiences/uses your products or services and rates the performance of the...

The power of statistics

If you want to decrease your marketing costs and increase the effectiveness of your membership marketing then it is worth taking a look at your membership statistics. A quick analysis of your growth...

11 things you should know about your members

Nicole Donegan from StrategyCo spends most of her life conducting research and providing marketing assistance for associations and other nonprofits. We strongly believe that research one of the most...

Summary of the Decision to Join Research

The American Society of Association Executives has conducted an extensive study of 16944 people to understand their perceptions about associations and membership. What is significant about this study...