Click here to download a PDF of the booking form / Click here to book online
About the Session
Effective membership tools and material tools are critical in managing your member and prospect base.
This workshop will review each of the membership components used today, how to ensure that they are compelling and work as a complete package for your organisation. During this session we will review:
- Prospective Member tactics and supporting material. Hand outs, direct mail, prospect and acquisition activity.
- Welcome and Member Kits. What content, and what steps can followed to welcome and engage your members. What do we do by hand out or mail, how do we introduce email, what role can online play?
- Renewal strategies and material. What tactics and communication channels can be used. How to implement a multi staged approach. What incentives can work, and how to execute these effectively.
- “We want you back” campaigns. Tactics, steps and materials to consider to reengage lapsed members.
- Key copy and creative insights – understand the role of effective copywriting and distinctive design when communicating with your audience.
Benefits of Attending
When you attend this course you will:
- Learn what works, and why, and view actual case studies that showcase all elements of successful membership management.
- Understand key creative, copy and production techniques that will enhance the appeal and response to your material.
- Explore various direct marketing techniques to ensure that your material is engaging, gains cut through and drives the desired activity.
- Learn how to review and build a complete range of membership materials that are compelling and inspire response and action
- Take away practical ideas and methods that you can apply immediately.
As a pioneer of unique and innovative direct mail marketing techniques, Gerard has remained at the forefront of strategies and formats that achieve ‘cut-through’ and importantly drive results.
With 25 years experience in national Marketing, Sales and Management roles, Gerard has implemented major Branding, Direct Marketing, Communications and Strategic Marketing initiatives and is sought after for his specialist knowledge.
Gerard has developed and presented educational content for ADMA and is a regular presenter at various industry events.
As Managing Director of Strategic Direct Marketing Gerard directs all client strategy and project management including successful, response driven initiatives for clients across numerous sectors including Financial Services, Membership, Not For Profit, Tourism and Hospitality, Fundraising, and Automotive.
“The content was excellent and very well presented. The case studies highlighted many learning’s and elements that we can now do better – imagery, repetition. Thank you!” Andrew Veins, DWP
“Gerard introduced an innovative and fresh new format for this campaign, which then resulted in a 65% increase in response” Marketing Manager, PA Foundation
“The simple but effective execution examples were a real learning for me, and I can now understand why they lift response rates”. Peter Hawkins, RCP
“Within weeks of the release of our new campaign initiatives we could track the increase in response rates, within months we were achieving a 5 fold increase on anything that we had done prior”. Sarah Schoeller, MFS
Time
9.00am - 4.00am
Location & Dates
- September 14 - Brisbane (Inner city venue to be confirmed)
- September 21 - Melbourne (Inner city venue to be confirmed)
- September 28 - Sydney (Inner city venue to be confirmed)
Click here to download a PDF of the booking form / Click here to book online
100% Guarantee
We guarantee that our programs will provide invaluable tools and information. If you are not 100% happy with the program simply write to us and we will cheerfully refund your fee.
Terms and Conditions
An email confirmation will be sent of receipt on registration. All registrations are fully transferable. Cancellations must be in writing and incur a AU$50 administration fee. Cancellations within 21 days of the event incur a 50% cancellation fee. Refunds are not available within 7 days of the event. SMS reserves the right to alter the program programs or to cancel or change event components or substitute services without notice. If an event is cancelled due to acts of God, war, government regulation, disaster, disease, strikes or other events outside of SMS control, attendees will receive the session materials and, after fixed expenses are paid, any remaining funds will be distributed to delegates.
Inclusions
You will receive the presentation, workbook, lunch, tea and coffee and refreshments during the break. You will receive a statement of completion at the end of the day (you must be present to receive the statement).
Scholarships - Low Income Organisations
A limited number of scholarships are available to those suffering financial difficulties.Email us to apply.
Inclusions
You will receive the presentation, workbook, lunch, tea and coffee and refreshments during the break. You will receive a statement of completion at the end of the day (you must be present to receive the statement).
Scholarships - Low Income Organisations
A limited number of scholarships are available to those suffering financial difficulties.Email us to apply.
Scholarships - Travel
To ensure those located outside of the cities where SMS runs events can access these learning opportunities we have special rates available to those travelling by air to the event. Please email us or call us on 1300 852 303 for more information.
Pricing
- $898 for THREE people if booked by December 24, 2009 (3 for the price of 2)
- $449 per person if booked by August 27, 2010
- $499 per person if booked after August 27, 2010
