Home > Events > Membership Fundamentals

Membership Fundamentals

Canberra 20 April; Wellington 22 April; London 4 June


Click here to download a PDF of the booking form /
Click here to book online

Click here if booking for the LONDON session


About the Session


Learn the fundamental concepts, skills and tools necessary to achieve powerful membership growth.

This session is ideal for those new to membership or those seeking a formalized course that gives an overview of the key skill sets and knowledge that every membership manager needs to know in order to undertake their role effectively. This workshop includes:
  • How to segment your membership – including how to determine the key statistical benchmarks you need to make informed marketing decisions.
  • How to develop a compelling value proposition that your members and prospective members will respond to.
  • How to create a product mix that delivers the value your members and prospective members are seeking.
  • How to communicate your value proposition in a targeted way that will produce an emotional response to your membership offer.
  • How to engage members and prospective members in a way they are comfortable with and that will keep them loyal to your organisation; and
  • A six step process that will ensure that the above happens consistently.
In the same way as one missing cog can affect the output of a large machine, one small task done ineffectively in this process can affect your entire membership process. Therefore this session will also include in-depth coverage of "The Membership Machine" - a proven 6 step process for maximising the effectiveness of your membership efforts. 

Benefits of Attending
  • A six step process that will ensure that the above happens consistently.
  • Learn the fundamental practices behind recruiting and retaining members – and how to apply them practically.
  • Take away practical ideas and information that you can immediately apply in your organisation.
  • Pick up strategies to maximise your membership growth.
  • Meet with other membership professionals.
  • Leverage your activities to maximise membership.
  • Learn how to achieve maximum results from your marketing dollar.
  • Hear success stories from a proven practitioner. 
  • Get inspired!
"Fantastic day - very upbeat and buzzing. Very useful information delivered in a no-nonsense style - without the waffle! Great ideas and support information to help me with the current development of our membership. Belinda is a superb speaker." Ruth Peat, Senior Marketing Officer, Royal National Institute of Blind People.

About the Presenter

Belinda Busoli has worked as a trainer and consultant assisting thousands of not-for-profit organisations throughout Australia with their membership challenges. During that time she has worked with a variety of ganisations including trade and professional associations, chambers of commerce, sporting clubs, charities and environmental groups. She was also one of the founders of the Not-For-Profit Network, an organisation dedicated to assisting not-for-profits to improve their performance. Known for her enthusiastic style, Belinda is a frequent presenter for not-for-profit organisations. Belinda arrives on the platform armed with an array of topics relating to membership lead generation, prospect relationship management, membership sales, new member integration, member relationship management, renewal processes and more. Revealing insights from personal and professional experiences, she ensures that participants walk away with practical ideas and information that can immediately be applied. Click here to read testimonials from past event participants and clients

Time

9.00am - 4.00am

Location & Dates

  • April 20 - Canberra (Inner city venue to be confirmed)
  • April 22 - Wellington (Inner city venue to be confirmed)  

Click here to download a PDF of the booking form / Click here to book online

100% Guarantee

We guarantee that our programs will provide invaluable tools and information. If you are not 100% happy with the program simply write to us and we will cheerfully refund your fee.

Terms and Conditions


An email confirmation will be sent of receipt on registration. All registrations are fully transferable. Cancellations must be in writing and incur a AU$50 administration fee. Cancellations within 21 days of the event incur a 50% cancellation fee. Refunds are not available within 7 days of the event. SMS reserves the right to alter the program programs or to cancel or change event components or substitute services without notice. If an event is cancelled due to acts of God, war, government regulation, disaster, disease, strikes or other events outside of SMS control, attendees will receive the session materials and, after fixed expenses are paid, any remaining funds will be distributed to delegates.

Inclusions

You will receive the presentation, workbook, lunch, tea and coffee and refreshments during the break. You will receive a statement of completion at the end of the day (you must be present to receive the statement).

Scholarships - Low Income Organisations

A limited number of scholarships are available to those suffering financial difficulties.
Email us to apply.

Scholarships - Travel

To ensure those located outside of the cities where SMS runs events can access these learning opportunities we have special rates available to those travelling by air to the event. Please
email us or call us on 1300 852 303 for more information.

Pricing
  • $898 for THREE people if booked by December 24, 2009 (3 for the price of 2)
  • $449 per person if booked by March 26, 2010
  • $499 per person if booked after March 26, 2010
Click here to download a PDF of the booking form / Click here to book online

Click here if booking for the LONDON session