Strategic Membership Solutions

For many members, the decision to renew or not to renew has been made well before the renewal is sent out based on their experience with the association throughout the year. Renewals themselves are...

It's often the same sad story. Some poor sucker asks "What are the benefits of membership". The association representative takes a deep breath and rattles out ... "We have a magazine,...

For industry bodies and professional associations using membership as a tool to generate revenue, provide an “opt in” customer base for products and to give it a stronger voice when...

In the past, recessions have been boom times for member based organisations who have understood how to capitalise on them. The panic we are currently witnessing out there in the market shows that...

In contrast to the experience of many associations, the Australian Water Association (AWA) has grown membership by 10% and 15% respectively over the past two years and in the process built stronger...

Members are the lifeblood of most associations, so it is important to know the best ways to approach membership development. The process has been mapped out into five critical stages and in this...

Members recruited from events are more likely to renew and more likely to be actively involved in your organisation. Non-members registering to attend your events represent a great opportunity to...

Want to understand what services your members want? Then don't ask the question "what services should our association provide?". The most common response to that question is either a...