Click here to download a PDF of the booking form / Click here to book online
About the Session
Today’s marketers have a mind boggling array of communication channels open to them, which are ever increasing and ever fragmented.
Integrated marketing is the integration of many marketing channels to maximize impact, response and results. It can help us work smarter, achieve better results, measure results more accurately, and determine where we’ll get the highest returns on our marketing investments. This workshop is for those exploring or expanding this path, and will include:
This workshop will provide a greater understanding of what to consider and enable you to drive with success your integrated marketing message.
Benefits of Attending
When you attend this course you will:
As a pioneer of unique and innovative direct mail marketing techniques, Gerard has remained at the forefront of strategies and formats that achieve ‘cut-through’ and importantly drive results.
With 25 years experience in national Marketing, Sales and Management roles, Gerard has implemented major Branding, Direct Marketing, Communications and Strategic Marketing initiatives and is sought after for his specialist knowledge.
Gerard has developed and presented educational content for ADMA and is a regular presenter at various industry events.
As Managing Director of Strategic Direct Marketing Gerard directs all client strategy and project management including successful, response driven initiatives for clients across numerous sectors including Financial Services, Membership, Not For Profit, Tourism and Hospitality, Fundraising, and Automotive.
“The content was excellent and very well presented. The case studies highlighted many learning’s and elements that we can now do better – imagery, repetition. Thank you!” Andrew Veins, DWP
“Gerard introduced an innovative and fresh new format for this campaign, which then resulted in a 65% increase in response” Marketing Manager, PA Foundation
“The simple but effective execution examples were a real learning for me, and I can now understand why they lift response rates”. Peter Hawkins, RCP
“Within weeks of the release of our new campaign initiatives we could track the increase in response rates, within months we were achieving a 5 fold increase on anything that we had done prior”. Sarah Schoeller, MFS
Time
9.00am - 4.00am
Location & Dates
To ensure those located outside of the cities where SMS runs events can access these learning opportunities we have special rates available to those travelling by air to the event. Please email us or call us on 1300 852 303 for more information.
About the Session
Today’s marketers have a mind boggling array of communication channels open to them, which are ever increasing and ever fragmented.
Integrated marketing is the integration of many marketing channels to maximize impact, response and results. It can help us work smarter, achieve better results, measure results more accurately, and determine where we’ll get the highest returns on our marketing investments. This workshop is for those exploring or expanding this path, and will include:
- What channel options should you consider, and what, where and how should we integrate.
- How to plan and use direct mail, email and online components to effectively communicate your message, engage and inspire action.
- Understand the role of data segmentation and targeting across various channels.
- Review various creative and technical techniques that work with each channel and how and where to execute these to drive activity.
- Response and evaluation tools for each channel. How to use and leverage various campaign management metrics, review and follow up.
This workshop will provide a greater understanding of what to consider and enable you to drive with success your integrated marketing message.
Benefits of Attending
When you attend this course you will:
- Learn the fundamental practices in planning an integrated approach.
- Understand what channels to consider for your marketing communications, in what order, and how to execute a multi staged approach.
- What integrated tactics can be used to acquire new prospects and or members
- Learn various campaign and response management tactics, what to consider and how to effectively implement them .
- The importance and benefits from effective data management. How to prepare, review and manage your data across each channel.
- Examine and workshop through real case studies, exploring the insights and techniques of individual campaigns.
As a pioneer of unique and innovative direct mail marketing techniques, Gerard has remained at the forefront of strategies and formats that achieve ‘cut-through’ and importantly drive results.
With 25 years experience in national Marketing, Sales and Management roles, Gerard has implemented major Branding, Direct Marketing, Communications and Strategic Marketing initiatives and is sought after for his specialist knowledge.
Gerard has developed and presented educational content for ADMA and is a regular presenter at various industry events.
As Managing Director of Strategic Direct Marketing Gerard directs all client strategy and project management including successful, response driven initiatives for clients across numerous sectors including Financial Services, Membership, Not For Profit, Tourism and Hospitality, Fundraising, and Automotive.
“The content was excellent and very well presented. The case studies highlighted many learning’s and elements that we can now do better – imagery, repetition. Thank you!” Andrew Veins, DWP
“Gerard introduced an innovative and fresh new format for this campaign, which then resulted in a 65% increase in response” Marketing Manager, PA Foundation
“The simple but effective execution examples were a real learning for me, and I can now understand why they lift response rates”. Peter Hawkins, RCP
“Within weeks of the release of our new campaign initiatives we could track the increase in response rates, within months we were achieving a 5 fold increase on anything that we had done prior”. Sarah Schoeller, MFS
Time
9.00am - 4.00am
Location & Dates
- June 9 - Brisbane (Inner city venue to be confirmed)
- June 16 - Melbourne (Inner city venue to be confirmed)
- June 23 - Sydney (Inner city venue to be confirmed)
Click here to download a PDF of the booking form / Click here to book online
100% Guarantee
We guarantee that our programs will provide invaluable tools and information. If you are not 100% happy with the program simply write to us and we will cheerfully refund your fee.
Terms and Conditions
An email confirmation will be sent of receipt on registration. All registrations are fully transferable. Cancellations must be in writing and incur a AU$50 administration fee. Cancellations within 21 days of the event incur a 50% cancellation fee. Refunds are not available within 7 days of the event. SMS reserves the right to alter the program programs or to cancel or change event components or substitute services without notice. If an event is cancelled due to acts of God, war, government regulation, disaster, disease, strikes or other events outside of SMS control, attendees will receive the session materials and, after fixed expenses are paid, any remaining funds will be distributed to delegates.
Inclusions
You will receive the presentation, workbook, lunch, tea and coffee and refreshments during the break. You will receive a statement of completion at the end of the day (you must be present to receive the statement).
Scholarships - Low Income Organisations
A limited number of scholarships are available to those suffering financial difficulties.Email us to apply.
Inclusions
You will receive the presentation, workbook, lunch, tea and coffee and refreshments during the break. You will receive a statement of completion at the end of the day (you must be present to receive the statement).
Scholarships - Low Income Organisations
A limited number of scholarships are available to those suffering financial difficulties.Email us to apply.
Scholarships - Travel
To ensure those located outside of the cities where SMS runs events can access these learning opportunities we have special rates available to those travelling by air to the event. Please email us or call us on 1300 852 303 for more information.
Pricing
- $898 for THREE people if booked by December 24, 2009 (3 for the price of 2)
- $449 per person if booked by May 21, 2010
- $499 per person if booked after May 21, 2010
