SMS is run by Belinda Busoli and Julian Moore in a partnership that is both work and personal. Together they bring to SMS a wealth of experience from the Australasian and European nonprofit sectors. Their partnership was brought about through a fortuitious combination of circumstances.
Belinda and Julian had heard about each others' successes via the association grapevine and were keen to meet in person. They were both attending the same conference in Barcelona and so they arranged meet for a cup of coffee.
It was love at first sight and many hours later they were still talking over the same cup of coffee (now somewhat colder). After returning to her hotel room later that day Belinda called her mother and told her "I've met the man I'm going to marry". Luckily for them both she didn't tell Julian about that until after they were engaged!
Shortly after Julian moved to Australia and the rest is history. They both passionately love the work they do in the sector almost as much as they love each other - so working together was a foregone conclusion.
They are also now engaged to be married and live in "pre-wedded bliss" in Brisbane with their three dogs ... as well as a large collection of lorikeets, kookaburras and other assorted native birds who have taken up residence in the backyard.
SMS was, until recently, called Strategic Membership Solutions. However the range of services being provided meant that a "Kentucky Fried Chicken" -> "KFC" style change was required. Hence the new name "SMS".