Click here to download a PDF of the booking form / Click here to book online
About the Session
See how leading Direct Marketing specialists achieve outstanding results as they share real insights developed over the course of their careers.
This session is ideal for those using direct marketing as a key platform and driver of their communication. In this workshop you will:
- Learn key techniques surrounding database management; data enhancement; prospect selection, and how to leverage these important elements to ensure success, retention and increase response to your marketing.
- Understand the role of audience segmentation and targeting, and learn how to uplift activity through variable data and personalisation techniques.
- Key copy and creative secrets – understand the role of effective copywriting and distinctive design when communicating with your audience, and workshop real examples of creative that delivers cut-through and drives response rates.
- Innovative execution techniques that will create attention and lift your response results. Lean what works, and why, and view actual case studies that showcase before and after examples and successful campaigns where these simple and cost effective techniques have delivered outstanding results.
If you would like to enhance and boost your marketing outcomes in 2010 then this workshop is for you.
Benefits of Attending
When you attend this course you will:
- Understand how to effectively manage and enhance your existing database. Ensure that your data is clean and verified to support analysis, eliminate wastage and optimize response.
- Learn how to develop quality prospect lists for acquisition initiatives.
- Understand the critical creative, copy, layout and execution tools that drive response – and why.
- Learn the role that such techniques as colour, personalisation, format, innovation, variable data and repetition can play in dramatically lifting results.
- Examine and workshop through real case studies, exploring the insights and techniques of individual campaigns.
As a pioneer of unique and innovative direct mail marketing techniques, Gerard has remained at the forefront of strategies and formats that achieve ‘cut-through’ and importantly drive results.
With 25 years experience in national Marketing, Sales and Management roles, Gerard has implemented major Branding, Direct Marketing, Communications and Strategic Marketing initiatives and is sought after for his specialist knowledge.
Gerard has developed and presented educational content for ADMA and is a regular presenter at various industry events.
As Managing Director of Strategic Direct Marketing Gerard directs all client strategy and project management including successful, response driven initiatives for clients across numerous sectors including Financial Services, Membership, Not For Profit, Tourism and Hospitality, Fundraising, and Automotive.
“The content was excellent and very well presented. The case studies highlighted many learning’s and elements that we can now do better – imagery, repetition. Thank you!” Andrew Veins, DWP
“Gerard introduced an innovative and fresh new format for this campaign, which then resulted in a 65% increase in response” Marketing Manager, PA Foundation
“The simple but effective execution examples were a real learning for me, and I can now understand why they lift response rates”. Peter Hawkins, RCP
“Within weeks of the release of our new campaign initiatives we could track the increase in response rates, within months we were achieving a 5 fold increase on anything that we had done prior”. Sarah Schoeller, MFS
Time
9.00am - 4.00am
Location & Dates
- March 9 - Brisbane (Inner city venue to be confirmed)
- March 16 - Melbourne (Inner city venue to be confirmed)
- March 23 - Sydney (Inner city venue to be confirmed)
Click here to download a PDF of the booking form / Click here to book online
100% Guarantee
We guarantee that our programs will provide invaluable tools and information. If you are not 100% happy with the program simply write to us and we will cheerfully refund your fee.
Terms and Conditions
An email confirmation will be sent of receipt on registration. All registrations are fully transferable. Cancellations must be in writing and incur a AU$50 administration fee. Cancellations within 21 days of the event incur a 50% cancellation fee. Refunds are not available within 7 days of the event. SMS reserves the right to alter the program programs or to cancel or change event components or substitute services without notice. If an event is cancelled due to acts of God, war, government regulation, disaster, disease, strikes or other events outside of SMS control, attendees will receive the session materials and, after fixed expenses are paid, any remaining funds will be distributed to delegates.
Inclusions
You will receive the presentation, workbook, lunch, tea and coffee and refreshments during the break. You will receive a statement of completion at the end of the day (you must be present to receive the statement).
Scholarships - Low Income Organisations
A limited number of scholarships are available to those suffering financial difficulties.Email us to apply.
Inclusions
You will receive the presentation, workbook, lunch, tea and coffee and refreshments during the break. You will receive a statement of completion at the end of the day (you must be present to receive the statement).
Scholarships - Low Income Organisations
A limited number of scholarships are available to those suffering financial difficulties.Email us to apply.
Scholarships - Travel
To ensure those located outside of the cities where SMS runs events can access these learning opportunities we have special rates available to those travelling by air to the event. Please email us or call us on 1300 852 303 for more information.
Pricing
- $898 for THREE people if booked by December 24, 2009 (3 for the price of 2)
- $449 per person if booked by February 26, 2010
- $499 per person if booked after February 26, 2010
