Bookstore

The Decision to Join

The Decision to Join: How Individuals Determine Value and Why They Choose to Belong (By James Dalton and Monica Dignam) 16,944 voices reveal the real reasons for joining--or not. You'll gain more confidence that your organization's value is positioned to appeal to what really matters. The latest research publication from ASAE & The Center for Association Leadership, "The Decision to Join: How Individuals Determine Value and Why They Choose to Belong" mines the motivations of nearly 17,000 individuals to give you insights that lead to a true competitive advantage. From membership marketing to strategic planning, "The Decision to Join" influences every aspect of your organization. Break through any doubt about why people belong to an association with the results of this survey and you'll never look at membership the same way again. Click here to purchase this book from our bookshop.

Millennium Membership

Millennium Membership : 6 Things You Must Do to Attract and Keep Members in the 21st Century (By Mark Levin) This book is is essential reading for associations struggling to recruit and retain members. In this insightful book Levin provides a step-by-step guide on how to adapt to the ever-changing marketplace, and how to make change work for you. Topics include moving from mass marketing to mass customization, branding, and investing in technology to attract and keep members. The final chapter contains fifty ideas and activities to retain members in the millennium marketplace. Click here to purchase this book from our bookstore.

Made Possible By: Succeeding with Sponsorship

Made Possible By: Succeeding with Sponsorship (By Patricia Martin) Made Possible By is a step-by-step guide to securing successful, sustainable corporate sponsorships that will provide financial stability, increased visibility, and help your nonprofit achieve its mission. Sponsorship expert Patricia Martin walks you through every phase of the process and shows how to assess what it will take to get your organization prepared for success. Made Possible By gives you the information and tools you need to: Get organizational buy-in; Approach potential partners; Prepare a winning proposal; Negotiate contracts; Report results; Build long-term equity; and Evaluate the success of the relationship. Click here to purchase this book from our bookstore.

Membership Essentials

Membership Essentials: Recruitment, Retention, Roles, Responsibilities, and Resources (By ASAE & The Center Membership Section Council) It's all here in this guide to membership development and operations: setting up a membership function, financial management, using research, member benefits, recruitment and retention strategies, dues structures, communication, operations including membership database tips, and more. Plus, frequently used templates and tools provided on a CD-ROM that everyone who wears the membership hat needs at his or her disposal. Click here to purchase this book from our bookstore.

Secrets of Successful Fundraising

Secrets of Successful Fundraising (By Carol Weisman) 19 nonprofit gurus share their fundraising secrets. Chapters include: board involvement, feasibility studies, generating multiple revenue streams, hiring consultants, special events, direct mail, planned giving, grants, major gifts, cause related marketing, corporate giving, internet fundraising, social entrepreneurism, newsletters, accounting 101, strategic alliances, and donor recognition. Click here to purchase this book from our bookstore.

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The SMS Bookstore has a wide range of titles specifically relating to associations, charities and other not-for-profit and member based organisations. Click here to see our full range.

Strategic Membership Solutions